I think Planet Fitness is just feeding off of the fears and insecurities of those who are irrationally intimidated by the gym environment simply because they don't frequent. Not bodybuilders or power lifters.
The latter is a moot point at most Planet Fitness locations, where they don't even have any large weights. I think Planet Fitness is just feeding off of the fears and insecurities of those who are irrationally intimidated by the gym environment simply because they don't frequent.
Not looking to shell out hundreds for a gym membership? If Planet Fitness wants to judge people—just not the people who might typically be more worried about judging—it should not so aggressively call itself a "judgment free zone. I can understand not wanting people to judge each other, but how are you going to prevent people from grunting?
Because the price is so attractive, it is conceivable that bodybuilder types will join the gym anyway. In a ubiquitous series of television commercials that debuted last fall, the chain openly mocks those brutish gym rats who grunt and flex their way around the weight room, alienating everyone around them. The chain was forced to start a new one, under a different name. Sharing the gym might be a good place to start.
During my first visit to Planet Fitness, which came when my actual gym was closed for renovation, I bumped into several friends with intense fitness backgrounds; one of whom was a competitive bodybuilder. Even the most odoriferous lunk might have something to teach us, after all—whether it's a reminder of what we're trying to avoid, or a reassurance that it's possible to max out.
The pursuit of health might succumb to its own form of groupthink. Maybe you've seen the one where a greased up Schwarzenegger-type swaggers through the gym repeating the mantra, " I pick things up and put them down. A third shows a screaming gym buffoon as he fills out a membership application, flexing and making sound effects as if he's maxing out on the squat rack.
Posted by: Arabei | on October 2, 2012
Imagine if every group had its own place to work out—a gym for muscleheads, a gym for fatsos, a gym for vegans, a gym for Slate readers. The commercial features a Planet Fitness representative giving a tour of the facility to a scantily-clad, Arnold Schwarzenegger-esque bodybuilder. Maybe you've seen the one where a greased up Schwarzenegger-type swaggers through the gym repeating the mantra, " I pick things up and put them down.
CEO Mike Grondahl has further promised, " We'll be the only fitness chain that can say we'll never try to sell you personal training. It seems to be working quite nicely for them.
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